STRATEGIC Acquisitions
Our Acquisition Philosophy
Rye Strategic Partners identifies and invests in emerging growth companies with high potential. Our approach goes beyond capital; we provide the operational infrastructure, strategic resources, brand and marketing expertise, and global network necessary to scale and achieve rapid, sustainable market leadership.
We seek partners with a strong foundation, high quality, innovative products and services, and a clear market fit, ready to be accelerated by our high-performance strategies.
This Year's Featured Acquisition: TRU47®
Rye Strategic Partners is proud to announce its acquisition of TRU47®, a rapidly growing direct-to-consumer wellness lifestyle brand.
This pivotal acquisition, finalized on September 2, 2025, marks RSP’s strategic entry into the vast global wellness market, a sector projected by the Global Wellness Institute to reach $9 trillion by 2028.
TRU47® is known for its foundation of innovation and integrity, offering a curated collection of products that harness silver’s scientifically supported properties. Designed with a modern aesthetic, the brand provides a foundation for well-being for discerning consumers seeking holistic health, grounding, and EMF protection in a hyper-connected world.
The RSP Acceleration Model: Leadership + AI
To aggressively scale the brand, Rye Strategic Partners is deploying its proven business acceleration model, which combines world-class leadership with a powerful, data-driven growth engine.
- High-Performance Leadership As the cornerstone of our strategy, RSP has appointed globally recognized technology executive and elite endurance athlete Rhonda Vetere as the new Fractional CEO of TRU47®. Vetere’s powerful combination of C-suite leadership in the technology and beauty sectors, fused with a deep, lived commitment to elite wellness, makes her the ideal leader to steer the brand into its next era of growth.
- AI-Driven Growth Engine To fuel TRU47®’s expansion, RSP is integrating its strategic AI and analytics partners, Echelon Data Labs and SMH Analytics. By deploying proprietary AI models and next-generation behavioral analytics, we are creating a data-driven foundation to:
- Dramatically reduce the cost of customer acquisition.
- Optimize omnichannel engagement with unmatched precision.
- Inform product innovation in real time by anticipating consumer needs.
This technology and data partnership positions TRU47® to scale efficiently and build deep, lasting customer loyalty.
“This acquisition represents a pivotal entry for RSP into the vast global wellness market. TRU47’s Founder, Sharon Whiteley, built the company on a foundation of innovation and integrity, creating a brand that directly meets the modern consumer demand for scientifically validated, groundbreaking wellness products. We're honored to carry forward her vision and to have a leader of Rhonda Vetere’s caliber steer the brand into its next chapter of accelerated growth."
To learn more about the brand and its innovative products, visit TRU47.com